CASTING MAYBELLINE CAMPAIGN
Casting commercial campaign for a Maybelline. This is a real NYC campaign, celebrating the people who make this city electric and the diversity, soul,and swagger of NYC.
Project: Maybelline Campaign 2025
Director: Steve Brahms
Production Company: Golden Projects
Casting by: Casting Double
Union: SAG (open to union and non-union talent)
Shoot Location: NYC
Shoot Dates: January 16th 2025
Fitting Date: January 14 or 15 TBD
Talent Rates: SAG scale —
Casting On-Camera Principals:
Session: $783.10 x Day
Usage: Per the 2022 SAG-AFTRA Commercials Contract "New Structure Rates" - https://www.sagaftra.org/sites/default/files/2024-10/New%20Comp%20Model%20Rate%20Sheet_241007.pdf
Background Extras:
Session: $427.30 x Day
Usage: N/A
* Per the 2022 SAG-AFTRA Commercials Contract "New Structure Rates" - https://www.sagaftra.org/sites/default/files/2024-10/New%20Comp%20Model%20Rate%20Sheet_241007.pdf
Usage: Broadcast & New media with streaming. 21 months SAG usage. We understand per SAG guidelines we can renegotiate additional usage rights prior to MPU of commercial. Online and offline activations including paid media + at least 21 months unlimited unrestricted usage. With flexibility & option to extend usage rights beyond 21 months if needed (in accordance with SAG Commercial Contract 2022 guidelines).
HOW TO APPLY
Please click on the link below to apply - it will only take a few minutes! We look forward to hearing from you. Thanks!
CASTING TALENT
Casting On-Camera Principals:
[COOL ASIAN GIRL] Women, Ages 18-28, Asian. Cool, unique, stylish. Great personality and magnetic energy.
[COOL GIRL] Women, Ages 18-28, All ethnicities. Cool, unique, stylish. Great personality and magnetic energy.
[LATINX WOMAN] Women, Ages 25-45, Latinx. Cool, unique, stylish with a tough city demeanor. Great personality and magnetic energy.
[STREET MAGICIAN] All genders and ethnicities, Ages 20-40. Cool NYC magician or individual who performs tricks of illusion and sleight of hand - with a swagger and trick ready to impress our Hero!
[TONY SOPRANO TYPE MAN] Men, all ethnicities, Ages 35-55. Authentic, stylish, real city character. Great personality, charisma and magnetic energy. Tracksuit, gold chains, pure Brooklyn swagger.
[CHARISMATIC NEW YORKER] Men, all ethnicities, Ages 35-55. Authentic, stylish, real city character. Great personality, charisma and magnetic energy. Type of guy who hangs our at the neighborhood bodega and know everyone around!
[FEMALE BOXER] Women, Ages 20-40, All ethnicities. Athletic, tough, great presence and charisma. Strong, focused, and undeniable. Someone who looks like they could get in a fight / just got in a fight. Boxing or martial arts experience a plus!
[JAZZ / BRASS DUO] Men/Women, Black, 20-40s. Looking for a real New Orleans style Jazz / Brass Duo, in with a trombone player and another musician who plays another brass instrument.
[REAL COUPLE] All genders, ethnicities, Ages 20-30. Spontaneous, carefree, cool couple making out, completely lost in their moment.
[FEMALE COP] Women, Ages 25-45, All ethnicities. Actor to depict a female cop. Tough, warm, and no-nonsense. Great personality and energy. Must be comfortable dancing.
Background Extras:
[COOL NEW YORKERS] All genders, ethnicities, Ages 18-30. Cool, unique, stylish, outgoing. Great personality and magnetic energy. New Yorkers who represent a cross-section of all the boroughs.